Canada’s pre-roll gross sales proceed to develop regardless of a maturing nationwide hashish market, reaching $1.4 billion in gross sales throughout 77.2 million items offered in 2025. In accordance with Headset POS knowledge from Alberta, British Columbia, Ontario and Saskatchewan, each income and unit gross sales rose greater than 6% in comparison with the earlier 12 months.
For producers evaluating the place to take a position their time, assets, flower and capability, one client shopping for development stands out from the remainder. Canadian shoppers overwhelmingly favor two sorts of pre-rolls, single pressure hybrids and concentrate-rich infused pre-rolls, which account for practically three-quarters of all pre-roll income within the nation.
Hybrid Pre-Rolls Management the Market
Single pressure hybrid pre-rolls continued their 5-year maintain as Canada’s largest pre-roll section by 2025, producing $531.9 million in gross sales on 31.6 million items offered. That represents roughly 38% of whole class income and greater than 40% of all pre-roll items offered. To place this into perspective, the collective market share of non-hybrid or –infused pre-rolls accounts for simply 25% of income and 32% of unit gross sales.
Hybrid strains supply shoppers a balanced expertise that doesn’t lean too closely towards both finish of the indica-sativa spectrum. For producers, they’re additionally among the many easiest merchandise to fabricate, the method sometimes includes merely grinding, sifting, filling and packaging flower with out the extra manufacturing steps required for infused merchandise.
Worth level is one other issue for hybrid’s attraction, averaging $16.84 per unit in 2025, considerably extra inexpensive than infused alternate options. And whereas extra premium merchandise proceed to realize traction, many shoppers prioritize worth, serving to hybrids preserve their place as the biggest section within the nation.
Infused Pre-Rolls Proceed Closing the Hole
The infused pre-roll section generated $523 million in income throughout 2025, simply behind hybrids, whereas promoting 20.6 million items, practically 35% fewer items offered than hybrids. Though they accounted for under about 27% of items offered, they represented 37% of whole class income, and the upper value level explains why.
By combining flower with concentrates, infused merchandise ship higher efficiency and enhanced taste, however the extra hashish concentrates and extra complicated manufacturing necessities improve manufacturing prices – resulting in increased costs. Nevertheless, shoppers have proven a willingness to pay for the expertise, with efficiency tabbed as the highest precedence for pre-roll clients, forward of value and model.
The common infused pre-roll product offered for $25.40 in 2025, the very best costs amongst all main segments, solely blended pressure merchandise averaged extra attributable to a excessive focus of huge format multi-packs. For manufacturers trying to improve income per unit offered, infused merchandise stay one of many strongest alternatives out there to take action.
Client Preferences Change by Province
Nationwide developments inform solely a part of the story as provincial markets have various client shopping for habits. Hybrid pre-rolls dominate in Saskatchewan, the place they account for 46.6% of all pre-roll purchases. Ontario additionally over-indexes for hybrids, with the section capturing roughly 40% of the provincial market.
Alberta and British Columbia alternatively lean extra closely towards infused merchandise. In Alberta, infused pre-rolls make up 40.5% of purchases, whereas British Columbia shoppers allocate 36.1% of their spending to the infused section.
For multi-provincial LPs, these variations can affect all the pieces from product line improvement and stock planning to advertising and marketing and branding technique.
The Broader Pre-Roll Market
Outdoors of hybrid and infused merchandise, the pre-roll market turns into a lot smaller.
Indica pre-rolls ranked third in 2025, producing $170.2 million from 11.5 million items offered, whereas sativa merchandise adopted with $139.7 million in gross sales and 10.2 million items. Indica pre-rolls really noticed the biggest year-over-year progress in each tracked province in 2025, although the general income share stays comparatively low.
Blended pressure pre-rolls produced $40 million in income, regardless of promoting just one.4 million items attributable to a median promoting value of $29.62 per unit, the very best of any section, pushed by bigger pack codecs and premium positioning.
Pre-rolled blunts generated $21.4 million from 1.7 million items offered, however these numbers include an asterisk. On account of Headset’s bucketing of infused blunts within the infused section, pre-rolled blunt income is under-reported until these infused merchandise are factored in. By all product names and the related gross sales knowledge, the pre-rolled blunt class is healthier represented by their cumulative gross sales which equate to $59.8 million in whole income on 3.5 million items offered.
And lastly, CBD-focused merchandise represented the smallest section among the many main classes tracked.
What This Means for Producers
The Canadian market presents room for quite a lot of product varieties, however the knowledge counsel a transparent order of operations. A robust hybrid providing stays the inspiration of most profitable pre-roll strains because it provides shoppers an approachable value level whereas offering producers with an easy manufacturing course of. And multi-pack codecs are a should.
As operations mature and focus manufacturing expands, infused merchandise grow to be the pure subsequent step. They create alternatives for premium positioning, increased common promoting costs and higher income potential per unit, and once more, multi-packs are a should.
Past these two main classes, indica and sativa merchandise assist spherical out a pre-roll line and serve shoppers in search of particular pressure varieties. Premium options reminiscent of glass, ceramic and wooden filter ideas, and distinctive branded packaging can additional differentiate merchandise on crowded dispensary cabinets.
The Canadian pre-roll market could also be value $1.4 billion, however most of that worth is concentrated in two main segments, and for producers targeted on progress, hybrids and infused pre-rolls stay the classes that matter most.
Whether or not you’re targeted on producing hybrid pre-rolls, infused joints or something in between, a reliable pre-roll provider helps preserve a reliable provide chain. With Well being Canada compliant pre-rolled cones stocked and shipped immediately from our Ontario-based warehouse, Cones Canada helps producers keep away from the complications of cross-border logistics whereas holding manufacturing transferring. Contact our Pre-Roll Skilled group at present to get began.
