These ladies, by way of an unlimited community of media relationships, are immediately accountable for which hashish corporations obtain among the market’s most editorial visibility. These ladies know find out how to unfold the phrase, elevate an organization’s profile, put a model on the map, and handle its status.
Anne G. Donohoe, Agency: KCSA Strategic Communications
Anne G. Donohoe is a Managing Director at KCSA Strategic Communications, the place she leads the Los Angeles workplace and the agency’s Alternate options Observe. With over 20 years of expertise, Anne has helped form the general public narrative of the hashish trade, guiding strategic communications for shoppers.
She based, co-hosted, and produced the weekly podcast, The Inexperienced Rush, for over six years. Anne is acknowledged for her quiet, savvy, and mission-driven strategy, in addition to her dedication to advancing considerate dialogue within the hashish trade by way of advocacy, storytelling, and strategic management.
“I’m keen about constructing entry to secure, efficient psychological healthcare and wellness options for all, particularly these traditionally underserved,” mentioned Anne Donohoe. “My work in hashish (and psychedelic science!) stems from a deep perception that these therapies can supply life-changing aid to individuals affected by psychological well being circumstances. For too lengthy, hashish was villainized below the Struggle on Medication, inflicting hurt that disproportionately impacted hundreds, particularly black and brown individuals. As we construct thriving marketplaces for these merchandise, now we have a accountability to appropriate these previous injustices. I additionally imagine in the proper to private company—whether or not somebody makes use of hashish for therapeutic or pleasure, it deserves considerate communication, destigmatization, and entry grounded in science and humanity.”
KCSA represents Greenlight, Ethos, Ispire, Edibles.com, Curaleaf, Glass Home, 4Front, FundCanna, and MAPS, amongst many others.
Rosie Mattio, Agency: MATTIO Communications
Rosie launched MATTIO Communications, previously RMPR, in 2004 as a one-woman PR agency. She is deft at understanding cultural shifts and shaping rising markets. These abilities led her to pioneer one of many first cannabis-focused PR companies within the trade. At present, MATTIO stands as a thriving, full-service communications company with places of work in New York, Los Angeles, and Toronto. Her company focuses on crafting tailor-made advertising methods, notably for entities navigating highly-regulated sectors, like plant-based therapeutics, healthcare, and finance. Underneath Rosie’s steerage, MATTIO has earned a status for constructing manufacturers and gaining market traction in robust industries.
“As a client and believer within the energy of the plant, I’m deeply keen about serving to shift the dialog round hashish,” mentioned Rosie Mattio. “There’s nonetheless a lot stigma and misunderstanding, and what drives me is with the ability to work with manufacturers that aren’t solely constructing profitable companies but in addition actively reshaping the narrative round wellness, fairness, and innovation. It’s extremely rewarding to be a part of an increasing trade that’s remodeling lives and serving to to normalize one thing I actually imagine in.”
To call just a few, MATTIO Communications represents Inexperienced Thumb Industries, Jane Applied sciences, Curaleaf, Ivy Corridor, Inexperienced Dot Labs, Mfused, and extra throughout the hashish provide chain.
Kim Prince, Agency: Confirmed Media
Kim Prince, the Founding father of Confirmed Media, has accolades galore. The Observer named her agency one of many Prime 5 Most Highly effective Hashish PR corporations, and the Enterprise Journal ranked it as a high PR agency as effectively.
Prince based Meet the Hashish Press and is acknowledged as a Most Influential Hashish Govt, a Main Feminine Govt within the Hashish Trade, a Lady to Watch, a Most Highly effective Lady in Hashish, and a Notable Chief.
She was awarded Entrepreneur of the 12 months and the All-Star Award from ASU West and the Phoenix Enterprise Journal. She serves on the board of the CMB Expo and the Advisory Board of the Ladies in Hashish Expo, and was previously the membership chair of the Arizona Enterprise Advertising and marketing Affiliation.
“The hashish trade lets me use my abilities to help license holders and companions in elevating consciousness, creating jobs, boosting the economic system, and increasing entry nationwide,” mentioned Kim Prince.
Confirmed Media at present represents Soften-to-Make, GreenPharms Dispensaries, Bianchi & Brandt, Fourtwenty, Marvina Thomas, Mitchel Chargo, RAW, Story Hashish, Copperstate Farms & Sol Flower Dispensaries.
Erin Roche, Agency: Sweet & Flowers
Erin Roche is the Founding father of Sweet & Flowers, an award-winning strategic communications agency for disruptive manufacturers. Erin brings 25 years of expertise throughout high companies and in-house roles. She helps hashish corporations and executives construct and defend their manufacturers whereas shaping public notion of the rising trade. A founding board member of the Hashish Media Council, she’s keen about driving schooling, normalization, and advocacy by way of highly effective storytelling and cultural engagement.
“Hashish is full of untold tales of innovation, wellness, fairness, and entrepreneurship, and I’m pushed to assist convey these tales to mild,” mentioned Erin Roche. “I’m keen about what I do as a result of it permits me to use my years of expertise constructing manufacturers and defending reputations for Fortune 500 corporations into some of the dynamic and misunderstood industries right this moment. I like fixing complicated enterprise challenges by way of strategic communications and take pleasure in bringing a high-impact strategy to hashish advertising that helps elevate the trade, educate the general public, and form its future.”
Earlier shoppers embody IBM, the place she served as VP of Communications earlier than founding Sweet & Flowers. Erin leads campaigns for international manufacturers and scrappy startups alike, incomes Hashish Clio PR Awards for 1906 and Garcia Hand Picked, in addition to recognition as a PRWeek 40 Underneath 40 honoree. She at present represents the New York-based model MFNY, Kiva Confections, and several other different shoppers.
Zoe Wilder, Agency: Zoe Wilder PR
Zoe Wilder is a public relations skilled specializing in life-style, tradition, and wellness. For over 20 years, Zoe has labored with lots of of shoppers throughout numerous industries to develop and execute modern promotional content material and campaigns that seize the eye of tastemakers and influencers worldwide.
Zoe’s consciousness of hashish stems from her mother normalizing the plant in her adolescence.
“Though I’ve been an advocate since my youth, my mission crystallized after I witnessed firsthand how hashish and psychedelics can enhance the standard of life for these affected by well being challenges,” mentioned Zoe Wilder. “Whereas working with the American Thoracic Society—a nonprofit that printed among the first favorable, peer-reviewed research on hashish and lung well being—I pursued a grasp’s diploma in social work. I studied hurt discount approaches to substance use and shortly grew disillusioned with Western drugs’s tendency to pathologize and overprescribe. Too typically, persona traits, life phases, and pure cycles are labeled as problems slightly than understood holistically.
“Seeing sufferers caught in repetitive cycles of struggling inside the allopathic system impressed me to hunt alternative routes for us to heal, thrive, and attain our fullest potential,” Wilder continued. “This ardour finally led me to dedicate my life to advocating for hashish, psychedelics, and forward-thinking wellness options—each in private transformation and enterprise success.”
Zoe was named “Hashish Empressaria” by Forbes, “35 Most Influential Ladies in Hashish” by Entrepreneur Journal, and was the recipient of the 2024 Inexperienced Market Report Award for Public Relations.
She at present represents Jojo Simmons, Pax, and On The Revel (Revelry), amongst others.
