Jordan Isenstadt, Marino PR
Jordan Isenstadt is a PR govt, strategist, and group builder with experience on the intersection of hashish, public coverage, and rising industries.
With a background in political science and sociology and early skilled expertise in authorities and public affairs, Isenstadt has spent his profession serving to organizations navigate complicated regulatory environments, cultural shifts, and high-stakes reputational moments. He’s at the moment a Senior Vice President at Marino, the place he constructed and leads the agency’s award-winning Hashish, Psychedelics & Rising Industries apply.
Over the previous decade, Isenstadt has suggested hashish operators, know-how platforms, advocacy organizations, and establishments. His work spans earned media, govt positioning, disaster communications, policy-driven storytelling, and market-entry technique, serving to purchasers develop responsibly in one of the crucial regulated industries within the nation.
Isenstadt can also be the co-founder of Jews in Weed, a nationwide skilled group that hosts occasions that foster group within the hashish ecosystem.
“I’m enthusiastic about what I do as a result of I get to assist form how folks perceive issues which might be new, complicated, and infrequently misunderstood,” mentioned Isenstadt. “Hashish sits on the heart of well being, coverage, tradition, and stigma, and I discover it extremely significant to assist normalize it for a brand new technology in a manner that’s accountable and grounded in information. I really like working in areas the place the story being informed can affect not simply notion, however how regulators, establishments, and the general public resolve what’s acceptable and attainable.”
Marino’s present purchasers embrace LeafLink, Dutchie, Ayrloom, Fluent Hashish Co., Hashish Affiliation of New York, Nationwide Hashish Business Affiliation, CULTA, LEVIA, Paylient, Veteran’s Selection, and Vlasic Labs, amongst others.
Michael Mejer, Inexperienced Lane Communication
Michael Mejer has over a decade of expertise in publicity, advertising, and gross sales. He has emerged as a seasoned skilled adept at forging connections between leaders within the hashish sector and invaluable media and press prospects
Because the driving drive behind Inexperienced Lane Communication, Mejer’s specialised PR company within the hashish realm, he skillfully orchestrates alternatives that ship earned media publicity and press engagements for his purchasers. His strategic strategy enhances model recognition, fosters belief, and establishes credibility for his purchasers. His dedication to the businesses that uplift and advance the trade earned him a spot on Marijuana Enterprise’s 2025 40 Beneath 40 checklist.
“I’m enthusiastic about what I do as a result of I don’t consider nice firms ought to keep invisible, particularly in an trade that’s been misunderstood for much too lengthy,” mentioned Mejer. “Hashish is filled with sharp operators and daring thinkers constructing actual companies below actual strain, and I’ve made it my mission to verify their tales land the place they matter.
I do know affect isn’t unintended. It’s engineered. At Inexperienced Lane Communication, my aim is for us to place leaders so the media sees them as credible, needed voices shaping the way forward for the trade. When the narrative is correct, doorways open, belief follows, and momentum turns into unavoidable.
What drives me day in and day trip is the win-win, placing founders answerable for their narrative whereas transferring the hashish trade nearer to the respect and legitimacy it’s earned. I select to work with firms that lead with integrity, suppose 5 strikes forward, and aren’t afraid to face their floor. My ardour comes from understanding that we’re not in enterprise to merely change notion, however to truly change outcomes for a group, enterprise, and trade.”
Mejer represents Silver Therapeutics, Mélange by Cali Sober, Veterans Hashish Care, Sorting Robotics, Inexperienced Verify, Inexperienced Leaf Payroll & Enterprise Options Inc., MBO Ventures, and LeafyPack.
Leland Radovanovic, Nabis
Leland Radovanovic is at the moment the Advertising and marketing Supervisor for Nabis, a significant wholesale platform within the Hashish sector. He’s a strategic communications chief who helps firms and types create culturally resonant moments that put them on the map, notably in extremely regulated and sophisticated industries the place notion, coverage, and enterprise outcomes are tightly linked.
Over the previous decade, Radovanovic has led communications methods for organizations at each stage from bootstrapped startups and nonprofit advocacy teams to high-growth, multi-state operators navigating mergers, acquisitions, IPOs, and SPAC transactions.
Identified for pairing artistic spectacle with rigorous technique, Radovanovic has delivered campaigns which have generated billions of impressions, 1000’s of media placements, and sold-out product launches. His work has turned area of interest information into nationwide conversations and remodeled high-stakes authorized and regulatory moments into viral media occasions.
“I’m enthusiastic about what I do as a result of I really like folks and tales. I used to play fake with my youthful brother within the yard. Constructing fantasy worlds and the those who occupy them. That continued all through my life, whether or not I used to be taking a look at antiques and imagining the lives and folks round them, studying promoting and what it’s actually attempting to convey, or taking part in Dungeons and Dragons with my buddies. Doing PR and advertising lets me channel my creativity to create wild moments for firms or convey depth to people for the folks operating them.”
Leland’s work has been acknowledged by the Clio Awards, American Enterprise Awards (Stevie), PRSA Silver Anvil shortlist, and he was named to Marijuana Enterprise’s 40 Beneath 40 in 2024.
Radovanovic is at the moment working in-house at Nabis, however has labored with or launched firms I Coronary heart Jane, Inception REIT, PAX Labs, ArcView Group, THC Design, Royal Queen Seeds, Embarc, and Merely Pure, to call just a few.
Lisa Weser, Trailblaze
Lisa Weser is the founder and CEO of Trailblaze, a artistic communications company that places hashish and life-style manufacturers on the map. From cooking up the world’s largest pot brownie to ushering Martha Stewart into the world of weed, Trailblaze is thought for giant concepts and daring campaigns that get consideration and drive tangible
enterprise outcomes.
Identified within the trade as The Hashish Publicist, her agency represents A-listers, together with Snoop, with strategic PR, experiential, and influencer campaigns that take weed mainstream.
Weser is the recipient of the PR Information Prime Ladies Award, recognizing her achievements as an “Business Innovator” within the hashish sector.
“I’m enthusiastic about what I do as a result of my household would say I’ve been a ‘hyper-communicator’ because the day I may discuss, mentioned Weser. “However what I most get pleasure from about my job is group constructing. From hiring and mentoring younger workforce members and watching them develop and thrive over time to collaborating with various, attention-grabbing, and impressive purchasers everywhere in the world, I’ve discovered that it’s the unbelievable community and ‘mind belief’ I’ve constructed up round me over my lengthy profession—a lot of whom have returned repeatedly to work collectively in new methods as their very own careers evolve—that continues to be probably the most rewarding a part of my job.”
Weser represents Stiiizy, Republic Manufacturers, Wana Manufacturers, I Love Rising Marijuana/ILGM, Storz & Bickel, Good Day Farm, and Gotham, to call just a few.
