Ah, the common-or-garden pre-roll.
Whereas as soon as an afterthought for customers at dispensaries, pre-rolls have rose to prominence and now rank because the third highest grossing hashish product in America. And the class reveals no indicators of stopping, with 5 consecutive years of progress and over $3.5 billion in complete gross sales in 2025.
However what in regards to the CBD pre-roll, the smallest phase in pre-rolls? At solely 0.2% of complete pre-roll gross sales throughout the 14 tracked markets by Seattle-based hashish analytics agency Headset, the CBD pre-roll market nonetheless pulls in practically $6 million in gross sales yearly on 600,000 CBD pre-roll items offered.
And progress is regular, with complete gross sales growing 28% between 2023 and 2025, with unit gross sales growing a whopping 45% over that very same time interval.
So what ought to we count on from the CBD pre-roll market in 2026? You’ve obtained questions, we’ve obtained solutions.
With 120 manufacturers promoting 299 CBD pre-roll merchandise, there may be competitors out there, however with a median of three new manufacturers coming in the marketplace yearly since 2023, it’s a largely blue ocean market displaying a major alternative for progress.
Who’s Profitable The CBD Pre-Roll Market
Controlling 29% of the nationwide CBD pre-roll market, Pure Magnificence is the far-and-away chief in hemp pre-rolls. With $1.7 million in gross sales and 44,600 items moved on simply 5 CBD pre-roll merchandise, the California-based firm simply outpaces the $525,000 in gross sales from second-place Phat Panda of Washington.
Two of the three prime promoting merchandise nationally belong to Pure Magnificence, each 10-count multipacks of their 0.25-gram Pure Magnificence Infants, however the White Field model takes the cake with 4 instances the gross sales of their Particular Mix Infants. However with regards to the model that dominates unit gross sales, the title of top-dog goes to Phat Panda’s Platinum 1-gram Trophy Spouse pre-roll, transferring 152,000 items in comparison with the 41,000 items offered by Pure Beauties prime two merchandise.
The one main distinction between the three prime merchandise is the value, with Pure Magnificence’s 10-packs averaging $38.50 compares to a $2.56 price ticket for Phat Panda’s one-grammer. The truth is, lower than 20% of the highest 25 CBD pre-roll merchandise have been single-serving merchandise, with 21 being multi-packs carrying a better price ticket.
Rounding out the highest 5 manufacturers is Henry’s Authentic at quantity three, transferring about 19,000 items for $281,000 in complete gross sales, East Fork Cultivators with $253,000 in gross sales on round 19,000 items, and up-and-coming Birdies at quantity 5 with $251,000 in gross sales on 10,000 CBD pre-roll items offered.
CBD Pre-Roll Codecs And Worth Dynamics
In keeping with the pre-roll class as a complete, multi-packs are key to attracting customers, with 85% of the highest CBD pre-roll merchandise consisting of a number of rolls. Zooming out, solely 29% of CBD pre-roll gross sales are single pre-roll merchandise, although they win the unit gross sales battle, transferring 69% of the segments pre-roll gross sales.
The three.5-gram multi-pack is the most well-liked format within the phase with 38% of gross sales and 12.5% of unit gross sales, whereas the 1-gram single pre-roll accounts for 25.7% of complete gross sales with a phase main 62% of unit gross sales. The common unit worth of a single serving CBD pre-roll is $5.42, with multi-packs carrying a median price ticket of $29.66, so in is sensible why producers lean towards the upper priced multi-pack.
And the common merchandise worth for CBD pre-rolls have steadily decreased over time, with the common worth for a product in 2022 costing $14.04 in comparison with $10.34, a 26% discount in worth.
One other class pattern bucked by the CBD phase is the sale of infused pre-rolls. Among the many prime 50 merchandise for the class as a complete, 82% of the highest 50 merchandise are infused, whereas solely 2% of the highest 50 CBD pre-rolls are infused. Although the hole is drastic, it does make sense, as hashish customers chase greater THC content material whereas CBD consumers are sometimes not on the lookout for excessive the addition of a focus brings to the combo.
And at last, the leaders of CBD gross sales reside on the Left Coast, with California controlling 55% of the market, Washington at 17%, and Oregon coming in third at 6.4%
The Alternative In CBD Pre-Rolls
Although the dimensions of the CBD pre-roll market is just a sliver of the whole pre-roll market, a sliver of $3.5 billion nonetheless yields alternative. And with fewer manufacturers competing, there’s a likelihood to make an actual splash within the phase.
For these seeking to succeed, the 2 codecs you’ll have to hold are the overwhelming leaders of unit gross sales, the volume-moving single 1-gram pre-roll, and the multi-pack measurement that controls over a 3rd of complete gross sales in CBD pre-rolls, the powerhouse 3.5-gram pack.
For single 1-gram pre-rolls, a median merchandise worth of $5.79 will preserve you in keeping with the, whereas a 3.5-gram multipack ought to common out round $35. And with regards to product selection, high quality and recognition come earlier than quantity, with 4 of the highest 5 CBD pre-roll manufacturers carrying lower than 14 merchandise.
For pre-roll manufacturers seeking to broaden into new markets and segments, CBD pre-rolls supply a world of prospects.
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