Stroll into nearly any dispensary at the moment and also you’ll hear it: “This one’s testing at 32%.” Budtenders pitch high-THC flower as if it had been golden nuggets, shoppers rush to seize the jars with the very best numbers, and types plaster the proportion like a badge of honor. In at the moment’s market, efficiency percentages aren’t only a promoting level—they’ve grow to be your entire identification of hashish.
However right here’s the issue: THC proportion is likely one of the most deceptive and manipulated metrics within the business. Customers suppose it’s the last word measure of high quality, growers really feel pressured to breed for nothing however numbers, and labs are below hearth for inflating outcomes. The reality is uglier than most notice, and it’s reshaping the way forward for hashish in ways in which might go away everybody worse off.
Why Customers Chase THC
Legalization introduced hashish into the mainstream, but it surely additionally diminished it to a math downside: extra THC = higher weed. For brand spanking new shoppers, particularly these used to alcohol’s ABV scale, the most important quantity on the jar feels just like the most secure guess. Why pay for flower labeled at 18% when a 32% pressure guarantees “nearly double the energy”?
Veterans know higher. Anybody who’s smoked lengthy sufficient is aware of a 17% pressure can knock you flat whereas a 30% bud feels oddly underwhelming. That’s as a result of hashish isn’t a single compound; it’s a complete ecosystem, with every aspect working collectively to create stability and impact. Cannabinoids, terpenes, and flavonoids play collectively to create the “excessive.” This is named the entourage impact, and it usually issues excess of uncooked THC content material.
Nonetheless, dispensary consumers reinforce the fixation. Many usually refuse to inventory high-quality flower if it checks under 25%, regardless of how flavorful or distinctive. Growers know this, and plenty of admit that they really feel trapped chasing numbers simply to remain on the cabinets.
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