In The Journal
Weedmaps x Ceeze 420 1s are kicks stitched from a legacy of hashish activism.
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Tech firm Weedmaps is a connector at its core, finest recognized for serving to shoppers discover and order from dispensaries carrying their favourite hashish merchandise. However that theme of connection extends far previous the screens, as Weedmaps strikes from conventional to experiential advertising and marketing, constructing genuine moments rooted within the creativity and spirit of the hashish group. Their 2025 collab with premier sneaker designer Ceeze is only one instance of how the tech platform continues to search out memorable, made-you-look methods to drive their mission ahead.
“Sneakers have lengthy served as a canvas for cultural storytelling, particularly throughout artwork, streetwear and music—areas the place Weedmaps naturally lives,” says Jonathan “JJ” Jones, Weedmaps’ senior vp of markets and tradition. “By this collaboration, we had been capable of spotlight how hashish evokes creativity whereas showcasing the varied voices and artists that form the tradition. It additionally created a bodily, limited-edition artifact that followers might join with—one thing that doesn’t occur usually within the hashish house.”
The limited-edition sneakers, referred to as the 420 1s, had been launched forward of the 4/20 vacation and embrace detailed stitching that represents the evolution of hashish legalization, paying homage to those that fought so exhausting for it. Hidden coordinates on choose pairs mark the birthplace of San Francisco’s Hashish Consumers Membership, the primary medical dispensary that helped push Prop 215 into legislation in 1996. The California hashish warning image, launched in 2018, is stamped on the heel and Weedmaps’ emblem is featured on a customized woven tongue, marking the model’s personal spot on the hashish timeline as pioneers in shopper entry since 2008—the peak of the combat for hashish.
The Ceeze collab set the artistic tone for Weedmaps’ complete 2025 cultural advertising and marketing marketing campaign and into 2026, as they provide extra elevated methods for individuals to attach with hashish tradition past the retail expertise and into the realms of life-style, artwork and music. In Jones’ phrases, “Every activation reinforces our mission to have a good time hashish as a part of on a regular basis tradition.”
