The hashish scene has by no means lacked movie star collabs—however each occasionally, a partnership lands that truly feels rooted in one thing actual. Be$os, the fast-rising Latino hashish way of life model out of Los Angeles, not too long ago teamed up with Legado 7, the architects of corridos verdes music, to create a uncommon second the place music, tradition and hashish align.
The collaboration, dubbed “7 Be$os,” blends limited-edition hashish merchandise with a single that speaks on to hustle, heritage and staying linked to group. The observe and accompanying video racked up greater than 200,000 streams inside its first two weeks—an early sign that this wasn’t only a hashish drop. It is a cultural second.
On the hashish facet, the collab contains two new vapes —7 Be$os Bajo la Luna (Indica) and seven Be$os Bajo el Sol (Sativa)—alongside unique, limited-edition merch. The vapes have already seen speedy sell-through at greater than 50 dispensaries throughout Northern and Southern California.
For Be$os founder Cristian Pou, the partnership goes past visibility or hype.
“Legado 7 normalized hashish by Spanish corridos and opened a brand new lane for our tradition,” Pou mentioned. “Be$os was created with that very same intention—to assist destigmatize hashish within the Latino group whereas honoring our roots. Para la cultura.”
Legado 7 frontman Alexander Guerra echoes that sentiment, framing the collaboration as a shared story fairly than a branding train: “This partnership is about greater than merchandise,” Guerra mentioned. “We come from the identical struggles, and we each need to present our group that hashish doesn’t should be a stigma. With “7 Be$os,” we’re telling our story in a approach that feels true to us and our individuals.”
Whereas momentum is constructing quick, Be$os is resisting the urge to dash. The model says its focus this 12 months is on infrastructure, alignment and doing fewer issues higher—an strategy that feels more and more uncommon in a market obsessive about velocity. 7 Be$os is on the market at choose California retailers whereas provides final. However culturally, the influence might stretch far past a restricted run—pointing to a future the place Latino voices don’t simply take part in hashish tradition, however outline it.
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