Industrial hashish cultivation has by no means been extra aggressive—or extra advanced. Operators are managing tighter margins, extra demanding compliance environments, and rising expectations from customers who can inform the distinction between a crop that was coaxed to its potential and one which was merely grown. In that atmosphere, tools alone isn’t sufficient. Industrial growers more and more want technical companions who perceive how each element of a cultivation facility works collectively.
That’s a actuality GrowGeneration has been constructing towards for years. As a specialty distributor serving managed atmosphere agriculture (CEA), industrial cultivation {and professional} rising, GrowGeneration has invested not solely in merchandise and provide chains—but additionally in skilled cultivation professionals.
The corporate’s industrial cultivation technical group is a bench of business veterans who collectively span over a century of hands-on cultivation expertise. They’re former facility founders, licensed cultivators, lighting consultants and extraction specialists who now work straight with GrowGeneration’s industrial accounts to resolve actual issues in actual develop rooms. They don’t simply promote inputs—they troubleshoot, optimize and construct long-term programs alongside the operators they serve.
“We’re not simply supplying tools—we’re aligning infrastructure, inputs and atmosphere right into a single working system,” says Michael Salaman, GrowGeneration’s co-founder and president. “That’s what permits growers to scale with out introducing new danger.”
Extra Than a Distributor: The Case for Technical Partnership
The hashish business has matured quickly and so have the stakes. What labored for a 5,000-square-foot craft operation typically breaks down at 50,000 sq. ft. Nutrient packages that ran easily in a single facility can underperform in one other attributable to variations in water chemistry, substrate, lighting spectrum or HVAC design. Crop steering methods that maximize yields in a single manufacturing mannequin can create stress in one other.
That is the place GrowGeneration’s strategy stands aside. Slightly than leaving operators to determine it out on their very own after a purchase order, the corporate has constructed a technical cultivation group that works alongside industrial growers by assessments, system conversions, and ongoing optimization. The purpose is similar one any critical cultivator shares: constant, repeatable output at scale.
Every specialist on the group brings a definite space of deep experience—from enterprise facility engineering to solventless extraction, from crop steering and local weather management to lean CEA design and ROI modeling. Collectively, they cowl the complete operational lifecycle of a industrial develop.
Meet the Workforce
Every member of GrowGeneration’s industrial cultivation group brings a special space of experience, giving operators entry to specialists throughout each stage of cultivation.
Jason Holland | SVP of Technical Gross sales
Jason Holland serves as Senior Vice President of Technical Gross sales at GrowGeneration, the place he leads technical gross sales technique, product growth, and industrial cultivation help throughout North America and worldwide markets. With greater than 25 years of expertise in industrial agriculture and hashish cultivation, Holland has helped design, optimize and troubleshoot cultivation packages for a number of the business’s largest operators.
His experience consists of plant vitamin, fertigation, crop steering, irrigation system design, environmental optimization, substrate administration, and industrial manufacturing. Holland works carefully with cultivation groups to enhance crop efficiency, enhance yields, improve high quality, and maximize profitability by data-driven cultivation methods.
Holland is enthusiastic about educating growers and growing modern options that assist clients succeed, from startup amenities to giant multi-state and worldwide operations.
David Todd | VP of Enterprise & Industrial Options
A cultivation programs specialist with a proper engineering background and in depth expertise in licensed hashish manufacturing since 2017, David Todd leads GrowGeneration’s technical operations, product integration, and cultivation technique for enterprise purchasers, multi-state operators and nationwide groups. He guides operations by system assessments, facility conversions and long-term optimization—and performs a central function in testing and refining GrowGeneration’s private-label manufacturers. He’s additionally the founding father of Terra Australis, a licensed cultivation and consulting agency in Oregon.
Jacob Hickey | Nationwide Director of Industrial Cultivation Options
With over eight years in cultivation operations, Jacob Hickey helps large-scale operators with facility design, CAPEX planning, system optimization, and manufacturing technique. He’s a co-founder of Primo Danks / Seven Level Provide, beforehand led gross sales and advertising at Specgrade LED, and based MI-Fuel Consulting and a world cultivation training platform. His work is rooted in lean CEA design, SOP growth, and ROI-driven development.
Graeme Bluett | Director of Industrial Cultivation – West
A Managed Atmosphere Agriculture specialist with 16 years of full-time, hands-on expertise in industrial hashish manufacturing, Graeme Bluett brings deep experience in IPM, dietary technique, local weather and irrigation steering, crop well being administration, and develop room design. His power is translating technical ideas into easy, scalable SOPs that enhance consistency and output. As a Technical Advisor, he works carefully with cultivation groups to show advanced cultivation challenges into sensible, executable options.
Brandon Collins | Industrial Cultivation Technical Advisor
A cultivation marketing consultant with over 14 years of hands-on expertise, Brandon Collins has supported industrial operators since 2015 with a give attention to environmental management, vitamin, and lighting optimization. His background consists of customized LED design, lighting spectrum collaboration, and over $8M in mixed tools and nutrient gross sales. Collings at present works straight with cultivation groups to diagnose points and implement sensible, ROI-driven enhancements throughout GrowGeneration’s private-label portfolio.
John deBettencourt | Industrial Cultivation & Solventless Extraction Technical Advisor
A cultivation and solventless extraction marketing consultant with over 13 years of business expertise, John deBettencourt has been cultivating since 2012 and producing solventless concentrates since 2014. He owns and operates a licensed hashish firm in Maine, overseeing cultivation, manufacturing and compliance. By way of his consulting work with DRIP Hydro and GrowGeneration, he focuses on facility stabilization, SOP growth, and constructing long-term consistency into extraction and cultivation operations alike.
Gary Hesedahl | Industrial Cultivation Technical Advisor – PNW
With practically 20 years of expertise supporting industrial cultivators, Gary Hesedahl brings a data-driven, systems-focused strategy to cultivation consulting and technical gross sales. Backed by a background in organic sciences from the College of Oregon, he works carefully with growers to diagnose manufacturing challenges, optimize cultivation practices, and implement options that enhance crop efficiency and operational consistency.
Hesedahl’s experience spans cultivation troubleshooting, nutrient and irrigation methods, crop well being, and manufacturing optimization. His analytical strategy and deep understanding of plant science allow him to assist growers make knowledgeable, measurable enhancements throughout a variety of cultivation environments. He additionally helps product analysis and technical validation to make sure GrowGeneration’s options ship dependable, real-world efficiency.
Danny Fox | Industrial Cultivation Technical Facility Advisor
With greater than 14 years of business cultivation expertise, Danny Fox brings a systems-focused strategy to facility design, technical gross sales, and cultivation optimization. Combining a level in Operations and Provide Chain Administration from California State College, Chico, with hands-on development expertise and greater than a decade in hydroponic gross sales and technical advising, he works with cultivators to develop environment friendly, scalable manufacturing programs that enhance operational efficiency and crop consistency.
Danny’s experience spans facility planning, environmental management methods, cultivation system design, and manufacturing optimization throughout indoor, greenhouse, and out of doors cultivation. His expertise managing cultivation and post-harvest operations gives a sensible understanding of the entire manufacturing lifecycle, enabling him to assist growers troubleshoot challenges, optimize workflows, and implement data-driven options that help long-term operational success. He additionally helps product analysis and technical validation to make sure GrowGeneration’s options carry out reliably throughout various cultivation environments.
How the Workforce Operates
GrowGeneration’s industrial cultivation group doesn’t work from a name heart. These specialists are embedded with operators—on-site and within the area—working assessments, strolling amenities and constructing optimization plans alongside the growers they serve. The entry level is usually a complete cultivation session, which evaluates every part from nutrient program effectivity and substrate efficiency to irrigation scheduling, local weather technique, environmental controls, and lighting output.
From there, the group works with operators to prioritize adjustments, mannequin their ROI impression, and execute them in a sequenced, low-disruption approach. Whether or not that’s a full system conversion for a multi-state operator or a focused intervention to stabilize a problematic room, the strategy is at all times constructed round what the operation truly wants—not a generic playbook.
This mannequin is very worthwhile for multi-state operators, the place standardization throughout amenities is each a aggressive benefit and an operational problem. The GrowGeneration technical group has deep expertise constructing SOPs and cultivation frameworks that may journey throughout amenities and local weather zones with out shedding efficiency.
“The purpose isn’t to get a consumer to make use of extra product,” Salaman says. “It’s to get them to make use of the best product, in the best approach, on the proper time—after which construct that right into a system they will run persistently throughout their whole operation.”
Non-public-Label Manufacturers. Skilled Outcomes.
A key a part of the technical group’s work is supporting GrowGeneration’s portfolio of private-label cultivation manufacturers, together with Char Coir, ION, Drip Hydro, Dialed In, PowerSi, The Harvest Firm, and extra. These aren’t off-the-shelf merchandise with a GrowGeneration label utilized. They’re inputs that the technical group has helped take a look at, refine and validate in industrial environments.
Members like David Todd, Jason Holland and Brandon Collins are actively concerned in product growth—working trials, reviewing formulations and stress-testing efficiency requirements earlier than merchandise attain industrial accounts. That provides GrowGeneration’s industrial purchasers one thing uncommon within the distribution area: a direct line between the folks supplying their inputs and the individuals who’ve personally grown with them.
One Workforce. The Full Image.
Industrial hashish cultivation is a programs downside. A nutrient program is just as efficient because the irrigation technique delivering it. A lighting funding solely pays off if the atmosphere helps it. A well-designed facility solely performs to its potential if the cultivation group has the SOPs and coaching to run it.
GrowGeneration’s technical cultivation group understands this. With specializations spanning enterprise facility design, crop steering, environmental management, IPM, solventless extraction, fertigation technique, and lean CEA methodology, they’re outfitted to help the complete operational image—from preliminary facility planning by ongoing grow-room optimization.
For industrial operators seeking to enhance consistency, scale back enter waste, scale into new markets, or just troubleshoot an issue they haven’t been capable of crack, the trail ahead begins with a dialog.
To get began, e mail their group at [email protected] or join a GrowGen Professional Account at this time.
